5 Tips for Using Quora in Your Social Strategy
As an agency focused on Quora marketing, we obviously saw the potential of Quora in generating business leads a few years before all the hype, but lately, Quora has been on the list of most businesses. Partly due to its new milestone. In Sep 2018, a representative of the company announced, Quora has surpassed 300 million monthly visitors, that’s close to big social media platforms such as LinkedIn and Twitter.
In the second part, Google now crawls Quora answers and is actively displaying answers in the SERP. But that is not all you stand to gain with Quora, the platform has so much more to offer from high-quality traffic, insight into the audience, potential to become thought leaders in your industry,search visibility to the exceptional reach. Here are 5 tips to get started with Quora and do it right.
Create an Impressive Profile:
Irrespective of the social media platform, a great profile is crucial. Unlike other social media platforms, Quora does not allow you to create business profiles, it’s exclusive to individuals. You need to identify your role in your organization.Social StrategyQuora allows you to choose the credentials you want to display for each answer. This builds trust and helps identify the users with the company they are representing. The full bio can also include the link to your company and other clickable links. While using too much link is discouraged on Quora, using them sparsely in answers and profile can help drive traffic through Quora to your website.
1. A professional company account includes all the detail of the individual connected with the company such as interests, employment, location, etc. Keep the bio simple, yet attractive, so users visiting the profile can distinctively identify the brand and what it does.
2.Track Questions with Notifications
Following topics related to your business is the best way to use Quora. You can do this by typing your business interest in the search tab and Quora will display a list of autocomplete topics.Social Media
Visit the topic and follow it. Quora will send questions and answers in your home page once you follow a topic. You can also visit the topic and check the questions people are asking. This is great for understanding what people in your industry are saying. Do not forget to setup the settings to send email notifications about new questions and answers. To do this, visit Settings from the drop-down menu when you click your image and click on Email & Notifications. You can even select the type of emails you want to receive and their frequency.
3.Discover Questions to Answer
Quora has millions of questions asked every month, so it’s essential to select the right question to answer. To find the right question, you can either use the search box or visit the topic and browse through the questions. Questions witha large number of followers will help you build authority and allow you to reach a larger audience. You would also want to observe when the question was last followed, this would help you target questions that are trending. Quora also allows you to check the number of views of the question, so ideally, the answers to the question should have a large number of views. Once you have identified the questions, answer them in an authoritative voice.
4. Spend Time Reading Answers
Reading answers of your competition or industry experts would help you identify the things they are doing right which you can copy. Quora is a great place for research, be it your competition, content ideas, or what users think about your products.
5. Use It Like a Social Media
Quora is not just a search engine, it’s also a social media where you can engage with customers. Like any other social media, Quora also allows you to communicate with other users through message. Use it to build a direct relationship. On the platform, people ask questions about brands, who better to answer those questions than a representative of your company.
Wrapping Up
Quora is a great addition to your social media marketing strategy. Learning to use the platform can provide long-term benefits to your brand from traffic, building authority, competition and topic research to building customer relationships. Try it and you will fall in love with Quora!
