7 Signs Your Law Firm May Need a New SEO Partner
The legal industry is clearly not benefiting much from the power of search engine optimization. SEO agencies are taking law firms and attorneys on a ride, and in some cases, selling them the dummy. These agencies promise big yet hardly delivers the results, and not even bringing any improvement to search engine rankings and visibility to the client.
Well, law firms need to invest wisely and find a partner for long-term rather than relying on someone who promises the world in less than $1,000 per month but delivers nothing. And yes, law firms first need to analyse their performance in search engine and then starts looking for a new SEO partner.
Here are some signs your law firms may need a new SEO partner :
Trusting developers for SEO:
Most law firms make the mistake of not hiring expert SEO partner and assume that web developers would do the job. They should understand that developers at good at only designing websites not improving search engine performance of the business. On the other hand, an SEO specialist would know everything about link building, keywords, algorithms, traffic, analytics, conversion etc. to create the difference.
Not knowing what to expect:
A lot of lawyers or law firms pay money to SEO agencies on time yet don’t bother to analyse results. Most of them don’t even know what their partner is doing, apart from sending the month-end report with few Google analytics charts and graphs. Before point fingers at the agency, the law firm first needs to look inward and try to know their expectations from SEO.
Not getting measurable results:
SEO agencies hardly provide any measurable results to law firms knowing well that they don’t understand rankings and metrics much. Most lawyers continue to pay to SEO agencies in the hope that the work is being done and the results are coming. Well, this is a wrong strategy and you need to task the partner to show results which you can measure.
Lack of content strategy:
The traffic to a website is linked with its content strategy. It’s the content on your website, be it texts, images, videos, infographics, charts etc. that users look to for getting information. Search engines also give a lot of weight to sites with regular content updates in place. That’s why law firms need to be sure that their SEO partner is doing effort with the content.
No Link Building Strategy:
Link building is the foundation of SEO. Quality links help improve the rankings and visibility of a website in search engines. There has to be a proper and ethical link building strategy in place if you have high hopes from your site. Law firms however should be cautious about link building and ask their SEO partner to stay ethical all through to not ruin their reputation in the market.
Not getting inputs from SEO partner:
Most SEO agencies don’t like proving inputs to clients as they believe in sending detailed reports at the end of the week, fortnight or week, whichever is preferable. However, not all law firms or lawyers are knowledgeable enough to decode the fine prints of those reports. They need timely inputs and education to understand the SEO industry and the results they are getting.
Not giving focus to conversion tactics:
A good SEO company India will always focus on improving conversions of the site. It will keep checking how the site converts, do A/B split testing to improve results. Apart from improving conversion, it will also help drive more traffic. This is how law firms will benefit in true sense.