How to Get Your Content on Google Discover?

Google Discover is a personalized content feed that appears on the Google app for iOS and Android, as well as on the Google.com homepage on mobile devices. It shows users articles, videos, and other content based on their interests and search history. Unlike traditional search, users don’t need to enter a query to see content in Discover.

To get your content on Google Discover, it’s crucial to understand how it works. Google’s algorithms analyze users’ past search history, location, and device information to curate a feed of relevant content. This means that your content needs to be not only high-quality but also relevant and timely to appear in users’ Discover feeds.

Optimizing Your Content for Google Discover:

To increase your chances of appearing in Google Discover, follow these optimization tips:

1. Focus on E-A-T: Emphasize Expertise, Authoritativeness, and Trustworthiness in your content. Google values content from reputable sources.
2. Use schema markup: Implement structured data to help Google understand your content better.
3. Optimize meta descriptions: Write compelling meta descriptions that accurately summarize your content and entice users to click.
4. Create evergreen content: While timely content can perform well, evergreen content has a better chance of appearing in Discover over time.
5. Optimize for mobile: Ensure your website is mobile-friendly, as Google Discover is primarily a mobile feature.

Creating High-Quality, Engaging Content:

To appear in Google Discover, your content must be engaging and valuable to users. Here are some tips:

1. Write in-depth articles: Provide comprehensive information on your topic, answering all potential questions users might have.
2. Use clear, concise language: Make your content easy to read and understand.
3. Include relevant keywords: While not as crucial as in traditional SEO, using relevant keywords can help Google understand your content’s topic.
4. Update content regularly: Keeping your content fresh and up-to-date can increase its chances of appearing in Discover.
5. Create diverse content types: Mix up your content with articles, videos, and infographics to cater to different user preferences.

Leveraging Visual Elements:

Visual elements play a crucial role in Google Discover. To make your content more appealing:

1. Use high-quality images: Include eye-catching, relevant images in your content.
2. Optimize image sizes: Ensure your images load quickly on mobile devices.
3. Add alt text to images: This helps Google understand the content of your images.
4. Consider video content: Videos can be particularly effective in capturing users’ attention in Discover.

Maximizing Mobile Optimization:

Since Google Discover is primarily a mobile feature, optimizing for mobile is crucial:

1. Use responsive design: Ensure your website adapts to different screen sizes.
2. Improve page load speed: Mobile users expect fast-loading pages. Use tools like Google’s PageSpeed Insights to identify and fix speed issues.
3. Implement AMP: Consider using Accelerated Mobile Pages (AMP) to improve loading times and user experience.
4. Optimize for touch: Ensure buttons and links are easy to tap on mobile screens.

Monitoring and Analyzing Google Discover Traffic:

To understand how your content performs in Google Discover:

1. Set up Google Search Console: This tool provides data on your Discover performance.
2. Analyze Discover traffic: Look at metrics like clicks, impressions, and click-through rates for your Discover content.
3. Identify patterns: Look for common themes in content that performs well in Discover.
4. Use Google Analytics: Set up custom segments to track Discover traffic separately from other sources.

Staying Updated with Google Discover Changes:

Google regularly updates its algorithms and features, including Discover. To stay ahead:

1. Follow official Google channels: Keep an eye on the Google Search Central Blog and Google’s social media accounts for updates.
2. Join SEO communities: Participate in forums and social media groups where SEO professionals discuss the latest changes.
3. Experiment and adapt: As you learn about new features or best practices, test them with your content and analyze the results.

Getting your content on Google Discover requires a combination of high-quality content creation, technical optimization, and staying up-to-date with Google’s evolving algorithms. By focusing on creating valuable, engaging content and optimizing for mobile users, you can increase your chances of appearing in users’ Discover feeds.

Remember that Google Discover is just one part of a comprehensive content strategy. Continue to optimize for traditional search, social media, and other channels to maximize your content’s reach and impact.

Have you had success with Google Discover? Share your experiences and tips in the comments below!